About Us

Our Team!

Gloria and Allison

I opened Wise Buys in 1988. In the mid 90's my daughter Allison joined me after finishing her degree in Fashion Merchandising. Together we feel we have honed our selection skills, fine tuning our seasonal collections to offer our diverse clientele. We ourselves are busy women and we feel that influences the way we buy for the store. Special attention is always paid to fabric and style without sacrificing comfort. In our almost 30 years of business, we have made life long friends with many of our  customers, who we feel honored to provide a personal shopping experience.  Look forward to seeing you soon!


I am a New Zealander married to a trumpet playing Architect. After 3 years in NYC we arrived in New Orleans to play Jazz and buy a big old pre Civil War fixer upper. I love pussycats, picnics, Paris, Prada, the perfectly polite and elegant people of the south and assisting our precious Wise Buys clientele!


As a native New Orleanian, I am very proud to work with the wonderful mother-daughter team of Gloria and Allison. Also, it's a treat to work with our imported member, Liz. After graduating with a degree in Marketing and moving back to New Orleans in 2008, I feel that I have landed in the best fit possible for me. I love my job and I love living in the French Quarter.




What our customers say! 

 If I get a compliment about my clothes the outfit likely came from Wise Buys!!!!!!- Maryellen Vehlow


Fell in love with this shop today. Women who work there are exceptional and was dazzled by the very chic and interesting clothing. Bought way too much - couldn't help it! Go if you like comfy clothes with a unique European edge.- Kirsten Dzurka Clark

I simply loved this boutique. I felt as if I were best friends with the girls there. All the clothes were unique, and I do plan to return.- Betty Simmons
This little clothing boutique is a must-go-to whenever I'm in NOLA. Owners Gloria and Alison have the greatest eye for stylish fashions that I don't find anywhere else! I tell all my friends who are going to the city to be sure to stop by the shop and save room in their suitcase!- Cheryl Crooks
I have loved this store for over 15 years! The continuity of sales women is incredible. I have been shopping with Charlene and Gloria and now Liz forever.
I never ever come to New Orleans without visiting them. They help me find things right for me. They are honest when things aren't working for me too.
Best shopping experience ever! And I am a professional. – Pam Parker Branham